Soccer Legend Zinédine Zidane Named Brand Ambassador for Palace Merano
April 16, 2025 by Hidden Doorways
For Zinédine Zidane, wellness has never been a trend, it’s been a ritual. For nearly 30 years, the legendary footballer has returned to Palace Merano like clockwork, finding solace in its serene gardens, personalized treatments, and the quiet hum of the mountains. Now, that lifelong loyalty is becoming something more: Zidane has officially joined Palace Merano as its new brand ambassador, deepening his ties to the iconic Italian medical spa he calls his “second home.”
Widely considered one of the greatest soccer players of all time, Zidane is a World Cup winner, European champion, and former coach of Real Madrid. His presence brings global recognition to Palace Merano, but more meaningfully, it reinforces the trust and consistency that define the spa’s approach to long-term wellness.
Known for its Revital® Method, a multidisciplinary approach that blends allopathic medicine, holistic therapies, and Traditional Chinese Medicine, Palace Merano has attracted elite athletes, discerning travelers, and wellness seekers from around the world. Zidane is both client and champion of this approach, returning twice a year for week-long stays that he describes as restorative, transformative, and deeply personal.
“If I had to describe Palace Merano in three words, I would choose: team — because it’s the most important thing — wellness, and nature, because the surroundings are simply stunning,” said Zidane. “Every time I step through the doors, I feel like I’m entering another world — my second home. After just one day, I already feel like a new person, thanks to the extraordinary team that has been looking after me for almost 30 years.”
Over the years, his visits have followed a precise rhythm: mornings filled with medical consultations and hydro-mud therapy. Afternoons are often reserved for stillness, nature, and enjoying the peaceful town of Merano. His favorite treatment is the massage, which he considers the highlight of his day. And perhaps most importantly, he values the opportunity to disconnect in an environment that offers both silence and a deep connection to nature.
Zidane’s new role as brand ambassador goes beyond a symbolic title. He will advise on the development of new wellness programs, including those focused on sports recovery. He was also one of the first to experience the spa’s new Sport Recovery Lab, a specialized space launched earlier this season to support muscle rehabilitation and performance care for athletes.
“Today’s collaboration is the natural evolution of a longstanding relationship — an official recognition of a dialogue and exchange that has already enriched us for years,” said Stefano Plotegher, CEO of Palace Merano. “It’s a true honor to have Zinédine Zidane as our ambassador. He’s like family to us, and his extraordinary career makes him the perfect testimonial. His personal experience is the best proof of the lasting benefits of our method.”
With this partnership, Palace Merano continues to build on its reputation as one of the world’s most respected wellness destinations. The spa was recently named “Best Global Spa Hotel” by The Luxury Spa Edit and was the only Italian spa honored with a Condé Nast Traveller’s 2025 Wellness Spa Award.
And while the accolades are many, it’s the enduring trust of guests like Zidane that tells the real story of a place people return to, year after year, to maintain the rituals that keep them well.
Contact:
Palace Merano
Email: info@palace.it
Website: www.palace.it
